Google is one of the most popular search engines on the Internet. It is ranked as the fifth most visited web site on the Internet and is estimated to have indexed over 3 billion web pages.

Unlike most other search engines, Google does not outsource its sponsored results to a 3rd party source. However, there are still two 'back doors' to getting your site prominently listed on Google. The first one is usually cost prohibitive for small businesses, but the second is within the reach of just about anyone.

Here are the specifics...

Google includes up to ten 'Sponsored Links' on the results page for each search. Two of these links are included at the top of the page (directly over the search engine results). Google refers to these two links as 'Premium Sponsorships' and reserves them for advertisers with a monthly budget starting at about $5000/month.

However, the remaining eight links which appear on the side of the results page are available via Google's Adwords pay-per-click program. Although the location of these links is not as desirable as a 'top of page' listing, Google Adwords links can still drive a substantial amount of traffic to your web site.

Here is an example of what the search results at Google look like:

As you can see, the two 'Premium Sponsorships' from Google are prominently featured on top of Google's results page. You can also see that eight additional 'Adwords Sponsored Links' are displayed on the right side of the results page. The good news is that (depending on the keyword), listings with Google's Adwords program are available for as little as five cents per click. Unlike banner ads, pay per click listings such as Adwords only charge you when a genuine visitor reads and clicks through to your web site.

Now that you know the basics, you may want to do a search on Google for the keywords you are interested in. Just use the following custom link(s) to search Google for 'orlando real estate':

Click here to search Google for 'orlando real estate'

Hint: If you see no sponsors links listed to the right of the results page, this probably means that no one has bid on this keyword yet. If this is the case, you may be able to capture the first position for as little as 5 cents per visitor!

If you see many sponsored links listed, don't worry, you can still appear above them, by bidding over the existing sponsors by as little as a penny.

SPECIFIC TIPS FOR GETTING LISTED ON GOOGLE ADWORDS

- Budget tip: If you are trying to reduce your costs, tailor the text of your ad to specifically target the type of visitors you are looking for. Keep in mind, you are not paying to have your ad displayed. You are only charged when a visitor clicks through.

Example: If you are a car dealer specializing in sports cars only, mention this in your ad. This will eliminate people looking for minivans and compact cars from clicking on your ad and will save you money.

GOOGLE ADWORDS FAST FACTS

• Google is one of the largest search engines on the Internet and current serves up more than 150 million searches a day.
  
  
• The minimum opening balance for a Google Adwords account is $5.
  
  
• The minimum bid for a keyword is 5 cents.
  
  
• Google is located at: http://www.google.com.

Insider Tips:

1. Be sure to read our free 'Back Door to the Search Engines Guide' to learn more about the best way to use pay-per click search engines to your advantage.

2. Join our free PerClick Update Service and be automatically notified when new search engine back doors are discovered.

3. Before opening an account with any pay-per-click search engine, be sure you know where they get their traffic from. There are hundreds of PPC search engines, however only a handful have relationships with major search engines.

Pay Per Click Home Learn more about PPC engines - Receive FREE Pay Per Click Updates
Add the 'Back Door Finder' to your web site - Link to Us - Feedback